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About Jessica Baird

Jessica Baird is a respected Michigan leader recognized for her genuine integrity, strategic insight, and unwavering commitment to fostering meaningful human connection in an increasingly disconnected world.

A 30-something single mother based in West Bloomfield, Michigan, she brings warmth, transparency, and quiet strength to everything she does. Whether guiding beauty conversations with honesty, sharing hard-earned lessons from life's transitions, or creating spaces where women feel truly seen and supported, Jessica consistently shows up as someone people trust and admire.

Her professional foundation was built in the beauty industry. She started in small-town salons and established herself as a master lash artist and founder of Color Pins Curls, a private beauty studio and  respected niche lash blog. Known for no-nonsense breakdowns of techniques, clear-eyed trend analysis, and an emphasis on science-backed results over fleeting hype, she earned the trust of industry peers. This led to her appointment as Brand Ambassador Coach at NovaLash, where she worked directly under the mentorship of founder and cosmetic chemist Sophy Merszei. In that role she advanced her expertise in lash science and best practices, becoming a go-to voice for credible, ethical guidance in the beauty industry.

That same ability to build trust and deliver clarity now defines her work as Chief of Staff at Kairos Labs. There she shapes strategic messaging, ensures alignment across teams, and navigates complex, regulated environments with precision and care, always prioritizing reputation and long-term impact.

At the core of her reputation is her deep involvement with PS Society, a volunteer and women-led Michigan nonprofit dedicated to combating the loneliness epidemic by connecting women through intentional community, personal and professional growth, and service to others. As Director and Vice President, Jessica plays a central role in this important mission. She helps design and promote programs that include consistent gatherings, transformative retreats, meaningful volunteering opportunities, strategic fundraising initiatives, and targeted development programming. These efforts create lasting belonging for professional women who often feel isolated despite full lives. PS Society's approach is grounded in the reality that over 60 percent of women experience serious loneliness on a regular basis. The organization emphasizes consistent, meaningful interactions that strengthen emotional well-being, sisterhood, and collective support. She helps build spaces where women move from feeling alone to feeling deeply connected, empowered, and part of something larger. Her work in this space has earned her quiet respect among peers and participants alike for turning vision into action that actually changes lives.

itsjessicabaird.com serves as her personal documentation of this evolving story. It is a living record of her journey as a single mother, community architect, and authentic voice in beauty and wellness. On this platform she shares thoughtful reviews of products, services, and local Michigan favorites (especially Michigan gems), profiles of inspiring women mentors who embody resilience and leadership, and open reflections on the realities of balancing ambition, motherhood, and connection-building. The blog is not about polished perfection. It is an honest chronicle of growth, the small wins that build confidence, and the power of real relationships to combat isolation.

IN THE PRESS

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Coming Soon

Stay tuned for Jessica's next feature

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Jessica Baird shares insight to her career in organic marketing

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Come scegliere il giusto modello di ciglia finte

Jessica Baird is featured in Vogue Italy about eyelash extensions

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Jessica Baird is named Brand Ambassador Coach for NovaLash Eyelash Extensions

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NovaLash Bolsters Ambassador Team

Jessica Baird officially joins Team NovaLash as Brand Ambassador Coach

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5 Target Groups to Focus on in August

Jessica Baird writes about the best groups to target for lash services

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Daily Inspiration: Meet Jessica Baird

Jessica Baird shares her transition into non profit work on the board for PS Society as a Public Relations professional

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Jessica Baird shares her tips for creating video content

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Jessica Baird is officially named NovaLash Brand Ambassador Coach

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NovaLash Welcomes Jessica Baird as Brand Ambassador Coach

Jessica Baird welcomed as NovaLash Brand Ambassador Coach

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Beauty Launchpad Print

Jessica Baird is quoted in 'What's Trending' section of Beauty Launchpad about NovaLash's London Volume products 

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How to Choose the Correct Eyelash Extension for Your Lash Type

Jessica Baird educates professionals about lash extesnsion curls

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Rising Stars: Meet Jessica Baird

Jessica Baird dives into her career as a social media strategist and why she stands out with her high standards for clients

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The Best Social Platforms To Share Your Videos On

Jessica Baird breaks down video lengths on different platforms

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Jessica Baird is welcomed to Team NovaLash as Brand Ambassador Coach

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Jessica Baird is announced as the NoveLash Brand Ambassador Coach

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Are You Using the Right Lash Extensions for Your Eye Shape?

Jessica Baird breaks down what lash extensions style eye shapes

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No Rules at the Beach!

Jessica Baird writes about how to look great at the beach with NovaLash

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